Norwex desires to:

  • Encourage, educate and demonstrate principles that help our customers create healthy living and working environments by reducing the use of chemicals.
  • Stand behind all of our products with a guarantee that promises and delivers total customer satisfaction.
  • Empower our sales consultants to achieve their personal and financial goals and dreams through superior products, training and ongoing support.

Our Mission:

Improving quality of life by radically reducing chemicals in our homes.

Operating Philosophy:

Norwex is a growth oriented, customer focused marketing company! The customer is the driving force behind everything we do.


Norwex is a dynamic, expanding worldwide organisation. In 1994 our Norwegian company set out to create a very unique, environmentally friendly concept of Clean without Chemicals. We have become a successful enterprise with consultants around the world.

Paula Morris
Managing Director - Australia

Our desire is to improve quality of life by radically reducing chemicals in our homes.

Our purpose is to find men and women who have dreams and goals in common with ours and want to benefit from the opportunities we present. We are committed to creating a very different and unique marketing company and a fully professional organisation where people are our most important asset.

The Norwex corporate vision for our products reaches far beyond the limited horizon of just making a profit; we are striving for a better quality of life for present and future generations. Our deep central theme is reverence for the value and beauty of all life on a healthy planet. Join us in our effort to improve quality of life in a profound way.

We are proud of our track record of unique service, proven products, and an uncompromising commitment to customer satisfaction.

History of Norwex

  • In 1994 Norwex began "Clean without Chemicals" in Norway, soon after microfibre was first manufactured in Sweden.
  • In 1995 Norwex entered the home party market in Norway and the business grew quickly.
  • In the spring of 1999 Norwex expanded to Canada and the United States and experienced great success and growth.
  • The business and product line expanded to include personal care without chemicals.
  • In 2004 the company expanded into Latvia, Lithuania and Estonia.
  • In May 2008 Norwex opened in Australia.
  • In 2014, the Norwex sales force exceeded 60,000 consultants world wide.