Our leadership team
Real people inspiring real impact
Bjørn co-founded Norwex in 1994. A former attorney, Bjørn worked with the Norwegian Ministry of Environment and was an associate in the Attorney General’s office, representing the country of Norway. In 1988, he established his own law firm, retiring from his partnership there in 2007 to follow his passion for helping others achieve their dreams through Norwex. He now leads the company in shaping the Norwex Core Values, Mission, goals, branding strategy and overall mission for the future.
“We will all leave a legacy of some kind—good or bad. It’s our actions that will determine how we will be remembered and the impact our lives have on others. Only you control the legacy you will leave.”
Global Chief Executive Officer
With over 20 years of experience in finance and business management, Judy leads both operations and sales for Norwex across Canada. She has served Norwex for more than 8 years and is a driven leader who builds strong working relationships across the organization and leverages broad-based operations and sales expertise to facilitate the achievement of strategic initiatives. Judy’s key objectives include setting and implementing strategies, casting vision and building culture within the Canadian organization. Judy is passionate about helping individuals grow a personal business and achieve their dreams while improving quality of life.
“I am inspired by Norwex Consultants every day. They bring meaning to their work by helping others lead happier and healthier lives.”
Peter Cartwright, Board Member
With 28 years of global Direct Selling leadership, Peter is a key member of the Global Team responsible for developing worldwide strategic sales and marketing support for all Norwex markets, including Norway, the Baltics, Australia, U.S., Canada, Germany, UK, Ireland and Sweden as well as global new market development. Committed to sharing the Mission of Norwex with the world and empowering Consultants with the promise for a brighter future, Peter helps lead Norwex on the path to inspire generations to come.
“It’s exciting to see the growth in the Norwex movement around the world. People everywhere are looking for real solutions to the health and environmental challenges we face… and Norwex promises to deliver them.”
Chief Executive Officer, Norwex USA
Kristi manages all U.S. operations, including development, management and expansion. Kristi’s strong financial background and creative vision strengthen Norwex and our Mission to improve quality of life, one person—and family—at a time. Addison Magazine named her one of the “Top 25 Most Influential Female Executives in the North Dallas Business Corridor.”
“At Norwex, there are so many reasons to believe in the promise for a brighter future … for our families, for our Consultants and for our planet. We are real people making a real impact for generations to come.”
Regional Director Asia Pacific
Managing Director Norwex Australia and New Zealand
Brian has had extensive international experience in the Direct Sales industry encompassing 22 years of organization leadership with multi-national companies of scale. These leadership roles have extended to geographies including Australia, New Zealand, Malaysia, Japan and South Africa. Brian is passionate about the personal development opportunities that exist within the Direct Sales channel. He is excited by his role in assisting with the expansion of Norwex into new markets in the Asia Pacific region.
“A focus on radically reducing chemicals in the home and on the implications of our actions on the environment is not only serving the current generation well but is critical to future generations. It is a privilege to be working alongside like-minded individuals in the service of others.”
SIA Norwex, Baltic
Anda is responsible for managing and developing Norwex in the Baltics. She shares the Norwex Mission to improve quality of life and has helped Norwex Consultants to succeed in their businesses since 2005. She inspires the Norwex Baltic family to improve people’s lifestyle and make a difference through their actions.
“I am honored by the opportunity to be a part of Norwex. We have a tremendous Mission: to leave a legacy of improved quality of life for the next generation. I am looking forward to help our team to create something that will last forever.”
Sales Director, UK & Ireland
Sue experienced Direct Sales initially at the age of 20 alongside her full-time corporate job in Sales. In August 2000 she joined an American Direct Sales company and became their most successful Leader in the United Kingdom and held that position throughout her time with the company. Her passion is Leadership development, and she feels honored to have joined Norwex. Sue is committed to helping the company, Mission and team thrive in the UK & Ireland for years to come.
“It feels energizing and exciting coming to work knowing that every day we help to create more Safe Havens and support more Consultants in developing businesses around the world. The passion at Norwex is very contagious!”
Managing Director, Scandinavia
Over the last 20 years, Catharina has established business for various large companies within direct marketing and retail markets in the Nordic region. With extensive experience in sales and marketing, Catharina is now the managing director for the Nordic countries. Contributing to a cleaner environment and reducing chemicals in our homes are close to Catharina’s heart, and she is proud to be actively working in this role as head of the Scandinavian market.
“Norwex offers a concrete and simple solution for reducing the use of chemicals in our homes to create Safer Havens and a cleaner world.”
Co-Founder and Global Chief Sales Officer
After being introduced to the power of microfiber by Gerd Dorshuck, Debbie brought Norwex and the Little Red Cloth to North America in 1999 and now leads global sales. In 2008, she won the Ernst & Young Entrepreneur of the Year Award for the Business to Consumer Division in the Canadian Prairie Region and is passionate about helping others achieve their own success through entrepreneurship. With 34 years of experience in the home party industry, Debbie is committed to helping Consultants grow personally and professionally as they share the Norwex Mission and make the world a happier, healthier place to live.
“For me, our legacy is not about how far we have come… it will be about how far we can go. In Norwex, we are optimists! We believe in a brighter future, and we know that together, we can accomplish amazing things!”
Global Chief Marketing Officer
Amy is responsible for the marketing operations at Norwex, including public relations, media, creative, branding and product management. Many of the products she’s created for direct sales in natural and organic industries have been showcased in Oprah’s O List. She started the Norwex Movement website in 2013 and maintains a weekly blog highlighting issues related to reducing chemicals in the environment, sustainability, recycling and healthy living.
“As a mother, I want to protect my children from the harmful effects of chemicals and provide a brighter picture for their future… one where chemicals will be tested for safety before they are put into use. And a world where consumers vote with their purchases to have cleaner, healthier choices.”
Global Chief Information Officer
With over 20 years of experience in information technology, Amelia is an expert in digital efficiency. Her extensive background in field support has built a resolve that technology should embrace and support the mission of field Leaders, their teams and their Customers. Her track record of success at Norwex includes designing compensation plans to super-charge Consultants’ incomes and creating user-friendly websites and easy-to-use applications.
“It takes a team to deliver outstanding results. Norwex is committed to superior Customer service, so you can be confident our systems will support your business and that we are with you every step of the way.”